Hearsay Social Offers Fresh Content For Brands In New Content Exchange

Hearsay Social, a startup backed by New Enterprise Associates and Sequoia Capital, has tried to solve many of the challenges facing large brands that need to manage the social media presence of local branches or franchises. Its latest step: Launching a "Content Exchange" where brands can find and share articles. "Content is the currency of social media," says VP of Marketing Amy Miller. She adds that the brands who understand this, and who don't just treat their Facebook Pages as a place to post ads and marketing content, tend to see the best results. However, these brands may not be able to hire an army of people to write new content from scratch for their social media accounts ? and they don't need to, since there's plenty of content online already.

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